Leapfrog Studio’s design services are broad and cross-functional

Depending upon your needs, we can work on websites, apps, internal systems, offline processes, service design, overarching strategy, business processes, and/or any combination thereof.

UX design is much more than just designing the look and feel of digital interfaces. It’s across all touchpoints. It’s about making sure you’re solving the right problem before polishing the solution.

It’s about holistic thinking, rather than designing in a vacuum.

  • Audience research

    Understanding your audience to make sure you’re addressing real needs through interviews, surveys, contextual research, usability testing, workshops, analytics, voice of the customer analysis...

  • Business analysis

    Understanding your business through stakeholder interviews, surveys, workshops, competitive analysis, desk-based market analysis…

  • Data synthesis

    Drawing and communicating insights from primary and secondary research to solidify direction and goals through affinity mapping, journey mapping, impact/effort analysis, feature prioritisation, scenario and archetype/persona development, problem articulation…

  • Concept design

    Exploring and defining the vision and direction through brainstorming, ideating, and co-designing concepts for consideration (represented as sketches or low-fidelity wireframes)…

  • Detailed design

    Iteratively increasing the fidelity of the design, based on responsive design, accessibility considerations and continual feedback, including information architecture, interaction design, and visual design (represented as wireframes and interactive prototypes)…

  • Evaluation

    Identifying opportunities to better support users across all stages of the project by conducting heuristic evaluations, informal usability walkthroughs, structured usability testing…

  • Service design

    Focusing on the end-to-end experience and the ecosystem (rather than individual touch points), including the people, processes, technology, and physical environments (articulated with service blueprints and strategies)…

  • UX strategy

    Helping you plan a broader course of action, including aligning UX initiatives with business objectives, developing longer-term plans for UX improvements, plans for ongoing monitoring and measurement.…

We support you before, during and after the engagement

We carefully scope and plan the project to best support your needs and priorities before we begin. We prepare a statement of work to make expectations and assumptions explicit and avoid any unpleasant surprises.

We collaborate with you and your stakeholders throughout the project to ensure that everyone’s needs are met. We are flexible with our approach and pivot as necessary. Our handover documentation is designed to make sure you can action the results.

We conduct a post-project review with you to tie up any loose ends and extract learnings (on both sides) from the engagement. We check in with you later to see how it’s going, and we encourage you to reach out to us if you have questions as you progress on your journey.

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Let’s chat!

We’d love to learn more about you, your goals and your needs.

Let’s chat to explore how you can spring forward with Leapfrog Studio.